Lebron James has completed yet another lucrative marketing partnership by teaming up with high-end luxury watch maker Audemars Piguet. Lebron has designed a limited-edition timepiece, where some of the proceeds will go to charity.
The watch is called the Royal Oak Offshore Chronograph. It comes with an 18-karat pink gold case, black ceramic and diamond set push pieces, and a hand-stitched gray crocodile strap. Six-hundred of these watches went on sale at the end of September.
King James stressed the importance of authenticity and brand alignment when making marketing partnerships with different brands by stating that “I don’t do partnerships with people that I don’t use and don’t have on a day-to-day basis,” James said “It has to speak volumes as to who I am as a person.” Other current sponsorships include Nike, McDonald’s and coca-cola.
Just in case you want to order one of the watches – get some more details below